FatFace has announced that it is launching a product personalisation service, as part of its strategy to expand its product range and capitalise on its growing customer base.
The personalisation offer will be available to customers through the FatFace website from this week with additional styles added in the run up to Christmas. FatFace will be offering embossed personalisation on select leather bags and wallets. Customers will also have the chance to customise their purchases with embroidered personalisation, which will be available across a broad selection of FatFace iconic gifts, including PJ’s, graphic tees, polo shirts, Breton tees and the iconic Airlie sweatshirt. The technology behind the initiative is powered by My First Years.
Kate Brown, product director of FatFace, said: “Offering unparalleled premium quality sourced clothing across a wide range of products and sizes is a really important part of our commitment to expand our product offer.
“We are really excited to able to launch our product personalisation service; it is something that our customers are increasingly asking for. We’re proud to be able to deliver the best quality designs that will allow our customers to add that personal touch to the FatFace products they know and love and will cherish forever.”
The announcement is part of FatFace’s strategy to kit out the whole family, with the brand launching its first Baby range last Autumn and more recently announcing the expansion of its pet range. FatFace has also added ages 2-3 to its line of childrenswear as part of the brand’s expanded product range. In its core womens range, FatFace now offers sizes 6-22 as well as offering multiple fit options across menswear and womenswear online.