September 22, 2023


Let your Fashion

Baltimore beautician becomes entrepreneur with launch of beauty supply store


By Megan Sayles, AFRO Enterprise Writer,
Report for The united states Corps Member,
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Though Baltimore native Stacia Dashiell now operates her own splendor source retailer, A Attractive U Beauty Provide, she obtained her get started in the attractiveness business as a young girl. 

Her mother struggled to keep her and her sister’s hair concerning splendor appointments, so Dashielle took it on herself to discover how to braid and fashion. 

She commenced by working towards on her dolls and worked her way up to carrying out the hair of the women in her community. 

The good news is, Dashielle’s grandmother was a beautician and her grandfather was a barber. Her grandparents turned her mentors. The pair taught Dashielle how to shampoo, colour, design and style, slice, push and curl, as properly as educated her about the many makes use of for different hair treatment goods. 

Her grandfather even encouraged her to go to cosmetology college when the time came. 

Just after earning her license, Dashielle spent a couple of a long time performing in a local hair salon with the aim of a single working day opening her personal. However, lifestyle took an unanticipated convert. 

On prime of Dashielle’s mounting duties at dwelling, her grandfather was identified with Alzheimer’s illness. She in the end decided to defer her aspiration to spend much more time with her relatives and ongoing to do hair out of her house. 

When Dashielle was finally all set to bounce into entrepreneurship, alternatively of opening a salon, she made the decision to go into the beauty provide space. 

Although Black women make up the greater part of gross sales, seldom are they carrying out company with Black magnificence supply entrepreneurs. In accordance to Nielson, a details and analytics enterprise, “African Individuals dominate the ethnic hair and splendor aids class, accounting for nearly 90 p.c of the over-all invest.” (Courtesy of Black

In America the magnificence offer field is mainly dominated by Korean Us citizens,  even with the fact that Black females comprise the greater part of the industry’s buyer base. Dashielle recalled that when her grandparents have been doing the job in hair, there ended up numerous much more Black-owned magnificence supply stores. She resolved that was the undertaking she needed to go after. 

“The magnificence source marketplace and keep did get started with us, so I wanted to provide that again,” claimed Dashielle. 

Released in 2020, A Stunning U Attractiveness Provide started out as an e-commerce business. It presents excellent hair extensions, wigs, bonnets, lashes, edge manage and more. 

When looking for funding to build her enterprise, Dashielle felt as even though the odds had been stacked from her. She realized there was cash out there, but the stipulations to attain it ended up difficult to meet up with. 

As the pandemic exacerbated present inequalities across the region, several discussions surrounding African-American entrepreneurs’ wrestle to acquire capital ensued. Dashielle was eventually in a position to secure funding for a brick-and-mortar retail store in Nottingham, Maryland. 

When it opens this summer season, Dashielle will come to be one particular of the first Black females to have a magnificence supply shop in Baltimore County. 

As a young lady, Dashielle’s mother instilled a dedication to the local community in her daughter, and she maintains that devotion right now. 

A Beautiful U Splendor Supply’s shop will host attractiveness courses for accredited industry experts and neighborhood members to hone their abilities and method. Dashielle also aims to collaborate with neighborhood large schools to educate youth about entrepreneurship. 

A Stunning U Beauty Provide was founded by Stacia Dashiell in endeavours to handle racial gaps in the elegance source market. (Courtesy of A Wonderful U Magnificence Source)

The space will also provide as a location for voter registration and different functions that promote the two outer and interior splendor. 

A portion of the business’ proceeds will go to a nonprofit that Dashiell is in the system of establishing, referred to as Job Chill. 

Chill stands for “children keeping curiosity in long-phrase living,” and the business will aid youth who are fascinated in the arts. 

“No make any difference what hurdles you occur throughout in daily life, let your failures be stepping stones to your achievements,” stated Dashielle. “Failures make your resilience in get for you to endure supplemental challenges to occur due to the fact they are likely to be several troubles, but you have to learn from them, hold your head up higher and proceed to choose your position in society.”

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