May 20, 2024


Let your Fashion

Dunkin’, e.l.f. Beauty unveil new coffee and donut-inspired makeup line


Dunkin’ is heading glam.

The espresso-and-donut giant partnered with cosmetics model e.l.f. Attractiveness (ELF) to start a new constrained-edition makeup selection.

The products and solutions, which will be readily available to buy solely on, as nicely as at ULTA Magnificence (ULTA) suppliers and starting March 31, consist of 6 independent parts that come in an array of donut- and espresso-encouraged shades, styles, and textures.

Costs assortment from a $6 coffee lip scrub to a $16 ‘Dunkin’ dozen’ eye shadow palette, influenced by some of the chain’s ideal-offering donuts like strawberry frosted with sprinkles and Boston Kreme.

Other products in the selection consist of a “glazed-up” foundation primer for $12, Dunkin’-hued lip glosses for $12, and a donut-inspired attractiveness blender for $9.

The complete set, which also contains a just one-of-a-type e.l.f. x Dunkin’ reusable cup and straw-influenced brush combo, retails for $75.

“We have very long admired the genuine connection e.l.f. has forged with their local community and believe it mirrors the connection we have with our Dunkin’ followers,” Peter Callaro, Dunkin’ VP of built-in marketing communications mentioned in a press release.

“We’re thrilled to group up with e.l.f. to carry Dunkin’ devotees an exciting, new way to ability their ‘get-up-and-go’ day by day regime,” the executive extra.

e.l.f. x Dunkin’ makeup & beauty collection (Courtesy: Davide Luciano)

e.l.f. x Dunkin’ make-up & magnificence assortment (Courtesy: Davide Luciano)

Dunkin’ is not the only mouth-watering collaboration for e.l.f. Attractiveness.

Final 12 months, the brand name teamed up with Chipotle (CMG) for the next time, releasing a menu-encouraged makeup palette that bundled shades resembling white and brown rice, pinto beans, black beans, salsa, guacamole and lettuce, between some others.

“We’re generally seeking for ways to direct society and stay top rated of thoughts amongst Gen-Z consumers,” Tressie Lieberman, Chipotle’s vice president of digital advertising, told Yahoo Finance at the time.

e.l.f., which has been a single of the most economical and obtainable models on the sector, just lately lifted price ranges for some of its much more affordable merchandise amid mounting issues surrounding inflation and the world wide source chain.

In an Instagram submit before this month, the corporation wrote, “As we deal with a globe of increasing expenses, prices on lots of of our solutions will maximize. Most goods impacted will boost in rate by $1, whilst charges on some of your favorites will continue being the very same. We continue to be committed to transparency and making the very best of natural beauty available at mic fall rates. Usually clear, vegan, and cruelty-cost-free.”

Alexandra is a Senior Enjoyment and Meals Reporter at Yahoo Finance. Stick to her on Twitter @alliecanal8193

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