H&M IS PROUD TO RELEASE A PLAYFUL AND OVER-THE-TOP COLLECTION IN COLLABORATION WITH FASHION ICON, IRIS APFEL

CELEBRATING A CENTURY OF Own Model

NEW YORK, April 14, 2022 /PRNewswire/ — H&M’s hottest collaboration is a glamorous and lively task made in partnership with a correct fashion icon – the incomparable Iris Apfel. The Iris Apfel x H&M collection celebrates the 100th birthday of the beloved tastemaker. The collection will start on hm.com and in decide on suppliers in the U.S. and Canada on April 14^th.

Iris Apfel is renowned for her flamboyant style, fierce individuality, and daring outfits. She champions the strategy that design and style and inspiration can occur from anywhere and any individual, irrespective of value. Impressed by Iris Apfel’s one of a kind flair and much more-is-extra aesthetic, the Iris Apfel x H&M selection features an assortment of beautiful items made for all people. The clothing and add-ons have all been established to honor Iris Apfel’s unwavering independence and authentic sense of style.

The assortment characteristics a playful combine of textures, styles and cuts. Crucial clothes contain a jacquard accommodate with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a beautiful iris flower print. A rainbow of magnificent, vivid colors such as canary yellow, emerald green, radiant violet, vivid turquoise, and sunset orange bring the garments to lifetime. A line of jewellery and add-ons is also available to complement the wardrobe. Getting inspiration from Iris Apfel’s like of layering and fondness for chunky statement parts, the components pull from numerous themes, which includes plants, animals, and treasures from a further globe.

“I think H&M is fantastic and is an absolute pioneer in its subject – which I adore!
I appreciate carrying out higher fashion at economical rates, which H&M has mastered!”
Iris Apfel

“H&M was drawn to function with Iris mainly because of her famously eclectic taste and her influence in the manner group. She epitomises particular model – a design and style that is both beautifully flamboyant and eclectic as effectively as totally ageless. She exhibits what vogue is all about: it is a implies of expressing oneself, who you are or want to be and a way to have entertaining. She’s a legitimate inspiration!”
Ann-Sofie Johansson, Inventive Advisor, H&M Womenswear

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