August 12, 2022

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Must Read: Nordstrom Pivots Away From Influencers, Michaela Jaé Rodriguez Covers The Zoe Report

2 min read
Must Read: Nordstrom Pivots Away From Influencers, Michaela Jaé Rodriguez Covers The Zoe Report

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These are the stories generating headlines in manner on Friday.

Nordstrom is pivoting absent from influencers
Nordstrom’s Anniversary Sale has been a big funds-earning event for the business and influencers alike because the 2010s. But Enterprise of Fashion reports that this yr, the retailer lowered its affiliate commission rate to 3.5 per cent, down from 7 p.c, lessening influencers’ fascination in building content for the event. “It truly is just not as exciting as it the moment was,” stated Anna Jane Wisniewski, a manner blogger. “You can find not a good deal of newness.” In earlier decades, the sale served as numerous influencers’ greatest supply of revenue Wisniewski thinks “influencers designed the on line anniversary sale,” and feels as nevertheless Nordstrom “pulled a quickly a single.” Business of Trend



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