Perth Sloane St boutique owner Steph Conway believes rental industry is fashion’s sustainable solution

Steph Conway has grow to be like a fairy godmother for numerous women of all ages in Perth just after starting off a enterprise that makes it possible for each individual girl to feel like Cinderella for the evening.

The 27-calendar year-previous businesswoman owns Mount Lawley rental boutique Sloane St, and hires luxury baggage and clothes as an alternate for shoppers wanting to “feel like a million bucks for a portion of the price”.

“With the increase of influencers that dominate Instagram, there is a large quantity of tension on impressionable younger females to be up to date with trends. But the reality is, you just can’t manage to have the new Prada bag just about every thirty day period,” Conway advised AAA.

The Perth style imaginative believes renting superior-conclude products also delivers a simple solution to the unsustainable facet of the sector.

“Fashion desires to be circular and choosing is such a fantastic way to preserve that,” she reported.

“(Shoppers) know what is going on and men and women are environmentally mindful at present. They are extra cautious of exactly where their cash goes and how they are spending it.”

The boutique owner thinks designers will eventually function with the rental marketplace relatively than some resenting it.

“I consider the using the services of field is heading to become the conventional and the (latest) product will be flipped on its head,” she reported.

Conway’s eclectic keep stocks products and solutions so exceptional that some can’t even be ordered in Western Australia and she has witnessed great demand from customers because opening four months in the past.