Valley Beauty Supply celebrating 100 years

Valley Beauty Supply opened its doors in 1922 and is now top toward its fifth generation, celebrating 100 many years in small business. They focus in offering wholesale to barber stores and attractiveness stores all over South Texas.

And the vital to their accomplishment?

“We delight ourselves in offering our shoppers good company,” mentioned Joe Edward Lopez, salesman for Valley Natural beauty Supply.

Valley Magnificence Supply has been owned by relatives all these many years.

“It truly is exciting to know that my terrific-grandpa begun this,” mentioned co-Terri Lee, owner of Valley Natural beauty Offer. “He in essence arrived from absolutely nothing, and for this to be five generations in company is astounding.”

“My sister Terri and I are fourth-generation, we have the fifth-technology here,” claimed James Lopez, co-operator of Valley Splendor Provide.  “We have learned from the preceding generations, as we are teaching the fifth-generations, and they are choosing up rather very well and we just go on to move on.”

In excess of the many years, they’ve noticed their reasonable share of troubles, like the pandemic.

“It changed the way we do issues, exactly where we experienced to present curbside provider,” explained Lee. “Beauty outlets are not crucial, so we had to provide to people’s residences, some folks have been performing from their property.”

“We arrived down on a good deal of rates to assist the salons cope and get again on their toes,” stated James Lopez.

They are now concentrating on variations – all to make the enterprise superior.

“Alter is pretty complicated,” Lee reported. “When you go from an older technology and the more recent generation are seeking to tell you how factors need to be completed, or educate you how issues are going now, it is really variety of difficult because items have been completed the similar way for so lots of many years. Nevertheless, engineering is altering and we need to have to transform alongside with it, so we are now finding out from our fifth generation.”

And that mastering will keep on — for generations to occur.

Valley Attractiveness Supply: Manufactured in the 956.