World-First Australian Fashion Trademark To Accelerate Demand for Australian Fashion Industry

The Australian Trend Council (AFC) – the peak physique for the Australian fashion and textile marketplace – has launched Australian Trend Trademark.

The Australian Fashion™ and ‘Fashion Evolution: From Farm to Industry’ launched at Afterpay Australian Trend 7 days.

Around the future 10 decades, the market has the potential to provide an supplemental $10.8 billion in economic obtain, turning out to be a $38 billion field by 2032 and generating an more 86,000 positions.

In the brief term, the fashion and textile industry has the prospective to deliver an extra $1.3 billion, which includes $700 million from supplemental expense, $500 million in exports and $100 million in personal usage and govt expenditure.

Around the up coming 10 many years, the industry has the probable to produce an supplemental $10.8 billion in economic acquire, turning into a $38 billion business by 2032 and creating an added 86,000 careers. The field is produced up of 77 per cent females, driving women’s financial protection and having the possible to deliver further more career pathways and working possibilities.

In May possibly 2021, the AFC was awarded a federal grant to create an Australian manner certification trademark and marketing campaign to drive desire for Australian brand names domestically and internationally. Promptly recognisable, Australian FashionTM will support additional shoppers discover, discover and get Australian manner. The end result will drive sector development, a lot more employment and a higher contribution to the community economic climate that will foreseeable future-proof the Australian fashion and textile business.

This planet-to start with, sector-led marketing campaign will determine Australian manner, selling its distinctive creative imagination and progressive values to the entire world.