November 30, 2022

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Xinhua Silk Road: Shenzhen fashion week blends digital technologies with new trends in fashion industry

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BEIJING, May well 6, 2022 /PRNewswire/ — The A/W 2022 Shenzhen Manner Week, which concluded in Shenzhen, south China’sGuangdong Province on April 30, lose gentle on how the stunning vogue sector blends with fashionable features in clothes layout and manufacturing via cutting-edge digital systems.

Photo shows the runway show of the A/W 2022 Shenzhen Fashion Week. (Shenzhen Garment Industry Association)

The trend week launched the currently stylish strategy of metaverse for the very first time and applied synthetic intelligence, digital reality technologies and 3D digital modeling to create digital outfits, forming an on-line plus offline outfits exhibition showcase.

All through the trend 7 days, a digital working experience space, a digital vogue idol team and a digital purchasing system have been also released, earning the new period clothes and virtual garments show alongside one another even though authentic products and digital idols interact with each other.

Meanwhile, specialist prospective buyers at home and abroad who viewed the present via the on line live-streaming ended up able to buy the goods on-line instantly.

With the trend of the digitalization, Shenzhen’s fashion market is establishing in the direction of superior-end know-how, inventive diversity, model internationalization and fashionable solutions, stated Pan Ming, president of Shenzhen Garment Business Association. 

It is discovered that there are 4,100 high-tech enterprises settled in Shenzhen’s Nanshan District, the main venue of the style 7 days, empowering digitalization of the vogue marketplace. In the meantime, Lixiu apparel culture block in the district has attracted 600 apparel brands, getting a gathering location for unique style designers from all around the globe.

In 2021, the small business revenue of trend business cluster in Nanshan District reached 21.169 billion yuan, up 7.15 p.c yr on calendar year.

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Resource Xinhua Silk Highway

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