October 4, 2023


Let your Fashion

Australian Fashion Council launches industry certification trademark and EY report


The peak overall body for the Australian style and textile industry, Australian Style Council (AFC), has introduced a new marketplace certification trademark, Australian Fashion™ to push demand for Australian makes locally and internationally.

The trademark and accompanying marketing campaign was developed by the AFC with funding from a federal grant awarded to the system in May well 2021 to generate sector expansion, create a lot more work opportunities and establish a greater contribution to the community economy that will foreseeable future-proof the Australian trend and textile sector.

According to AFC, in the limited phrase the fashion and textile business has the prospective to produce an added $1.3 billion, which includes $700 million from more investment, $500 million in exports and $100 million in non-public intake and authorities expenditure. In excess of the next 10 yrs, the business has the possible to supply an extra $10.8 billion in economic achieve, turning into a $38 billion industry by 2032 and building an supplemental 86,000 employment. Additionally, the sector is made up of 77% women of all ages, driving women’s financial stability and obtaining the possible to deliver additional profession pathways and working prospects.

The business led marketing campaign will determine Australian trend, providing its special creativity and progressive values to the entire world, established to rollout in Australia throughout various channels and with a new purchaser web page in August 2022. A Uk campaign will rollout in September 2022 with the aim to align with the Uk-Australia No cost Trade Arrangement.


For models to turn into Australian Fashion™ certified, they should meet at minimum two of the pursuing requirements demonstrating a contribution to careers and the community financial system, Australian produced, Australian owned, bulk Australian workers, and Australian tax domiciled.

Certified models must also pledge to a dedication to reliable Australian structure to uphold the artistic integrity of the field nation model, as well as to social and environmental impact commitments that travel the marketplace forward in clear, responsible and inclusive apply.

CEO of Australian Trend Council, Leila Naja Hibri stated: “More than a trademark, this is an chance to showcase the ideal of Australia’s trend expertise. For instance, when Italian manner is described, we right away visualise a distinctive manufacturer identity of top quality and elegance. In a comparable way, we have now recognized 4 critical pillars that distinguish Australia’s Style DNA: effortless type, raw character, boundless optimism and fearless innovation. This, together with the trademark, will help us obviously articulate the distinctive creativity and the progressive social and environmental values of Australian style on the world’s fashion stage.

“The Australian Fashion trademark will be a driving drive in constructing the industry’s growth trajectory to produce sizeable financial, social and environmental gains in excess of the following ten many years. We can exhibit the entire world how prioritising folks and the world together with earnings can guide to a legacy of thriving prosperity.

“With women’s economic security now front and centre of Australia’s policy agenda, and with girls representing more than 77% of our industry’s workforce, the style and textiles sector can engage in a pivotal purpose in advancing gender equality in our place. This is a trigger incredibly shut to my heart.”

The new trademark is also supported by the start of an ‘Fashion Evolution: From Farm to Industry’ an EY report that models the economic prospective of the trend and textile sector, sponsored by Afterpay.

The report will include 4 critical coverage asks:

1. Market the Australian Fashion™ marketing campaign domestically and globally to turbo-cost nearby and export earnings
2. Construct long term producing ability, boosting the demand from customers for Australian style and textiles, which includes for cotton and wool fibres and their derivatives
3. Strengthen women’s financial protection by establishing profession pathways for women of all ages in the course of their doing the job everyday living, addressing present and upcoming field skills gaps and opportunities
4. Make a workable and sustainable circular overall economy across Australia’s clothes, uniforms and textiles source chain

In accordance to AFC and Afterpay, the implementation of all policy recommendations in complete would provide $10.8 billion in financial achieve above 10 decades, with the potential to produce an additional 86,000 careers for Australians. In the short phrase, the policies will improve financial output of 1.3 billion, with a possible ROI of 19:1, based mostly on a funding request of $69 million. Essential results in the report also disclosed that the industry’s contribution to GDP would move from 1.5% in 2021, to 2.12% by 2032, a 41% raise in contribution about the 10 many years.

CEO of Afterpay, Anthony Eisen, reported: “The Australian manner field is a vital innovative and economic contributor to our country. It’s an business that employs hundreds of 1000’s – quite a few of whom are ladies – it builds our cultural identification, showcases our potential for innovation, and contributes to broader economic growth.”

“Fashion has generally been at the main of the Afterpay business and we’re proud to assistance the Australian Trend Council and Ernst & Young in creating a report that spotlights its latest and likely contribution to the Australian economy”.

Brands can utilize for the Australia Fashion™ trademark on the marketing campaign internet site, http://www.australianfashion.org/.


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