New President of Fashion Style Named for Ugg and Koolaburra

Deckers Manufacturers, which will make Ugg boots and Koolaburra sandals, not long ago named Anne Spangenberg the brands’ new president of fashion life-style.

She succeeds Andrea O’Donnell, who left very last September.

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Spangenberg previously was the worldwide vice president of merchandising at Nike Inc. She will be concentrating on item diversification, shopper adoption and franchise evolution. She will also provide on the government management team, reporting to Dave Powers, the chief govt officer and president of Deckers Brands, based outdoors of Santa Barbara, California.

“Anne is a verified sector chief who has performed a significant role in making and reworking merchandising capabilities throughout groups, channels and marketplaces,” Powers claimed. “Importantly, she delivers to Deckers an innate comprehension of the shopper and the means to effectively implement strategy in alignment with the hottest trend and life style trends.”

Spangenberg mentioned she was excited to be a part of the team, “With important prospect in advance for Ugg, I seem ahead to driving this presently immensely effective company toward its upcoming level of expansion,” she claimed in a statement. “The brand’s exclusive mix of sturdy buyer demand, a loyal and growing purchaser foundation, and the ability to innovate each new and existing franchises provides me confidence in our ability to even more elevate Ugg by means of disciplined and strategic world market management whilst building on fascinating concentrations of world brand heat.”

Deckers Manufacturers has several labels in its portfolio. It is recognised for its Hoka operating shoes, Sanuk casual shoes and its Teva sandals. But Ugg is the model that generates the greatest share of the company’s yearly $3.15 billion in income.

Past yr, Deckers was strike with massive shipping and delivery charges that have been $100 million over usual, according to earnings success shared with analysts.

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Price tag hikes at Hoka and Ugg are planned this yr to mitigate the influence of greater delivery expenditures. Deckers mentioned it prepared to use air freight this calendar year for most of the Hoka brand name to fill in output gaps because of to manufacturing unit disruptions.

By brand name, Ugg internet sales very last year rose 24.7 percent to $374.6 million, whilst Hoka improved 59.7 per cent to $283.5 million. Deckers’ Teva manufacturer saw internet gross sales fall 8.8 percent to $54.8 million, even though Sanuk gross sales dipped 1.7 per cent to $11.9 million. Other manufacturers, largely Koolaburra, observed internet profits increase 2.4 p.c to $11.2 million.

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